1 in 3 shoppers
think that ‘Click & Collect’ is a good idea for online grocery shopping.
Recent research has found that despite the current low levels of usage of this
new service, the potential of it is high.
Considering that the
option for click & collect has been available from some retailers for a
decade now, it may be surprising that over half of shoppers have still never
used the service. However, it has only recently become a widespread amenity
amongst retailers, with new marketing campaigns advertising this type of online
shopping. In fact, a quarter of shoppers already say that they use it
occasionally, which shows the opportunity this service has in retail.
Click & collect
for grocery shopping is a very new concept. Many retailers do not offer this
service and those that do, do not offer collection from their full range of
stores. We can’t then be surprised that adoption of click & collect is
still relatively low. We expect that as the features of the service becomes
better known and understood amongst shoppers, uptake of this service will
increase.
The idea of a Click
& Collect service not only appeals to current online shoppers, but to
in-store shoppers also. Considering that the main issues with standard online
shopping fall into the category of delivery, if Click & Collect can
successfully overcome these issues there is no reason that it cannot become as
popular, if not more so, than having orders individually delivered to shoppers
homes.
The proportion of
shoppers that have used Click & Collect is currently around 48%. In the above diagram we can see that the
highest users live in Scotland and the South West, and the lowest uptake is in
Wales and Northern Ireland.
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